Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications. AT Internet’s analytics solution lets you track, measure and understand how your mobile users are interacting with your mobile sites and mobile apps.

Data collected as part of mobile analytics typically includes page views, visits, visitors, and countries, as well as information specific to mobile devices, such as device model, manufacturer, screen resolution, device capabilities,service provider, and preferred user language. This data is typically compared againstkey performance indicatorsfor performance andreturn on investment, and is used to improve a website or mobile marketing campaign's audience response.